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Face towel materials, sizes, and GSM

Four material options for the 20 cm and 30 cm series, a 40–100 g/m² range, and the arithmetic that turns a nominal size and GSM into a theoretical piece weight. Each choice below changes something in use, so this page also states what has to be confirmed before a quotation is meaningful.

Manufactured by QINGDAO JAROLL HYGIENE PRODUCTS CO., LTD. to your approved specification.

The short version

  1. Two width series hold every size on this line. The 20 cm series runs 10 × 20, 15 × 20, 20 × 20, and 22 × 20 cm; the 30 cm series runs 25 × 30, 26 × 30, 27 × 30, 28 × 30, and 30 × 30 cm. Nine confirmed unfolded sizes in total.
  2. Four material classes, all spunlace nonwoven, at 40–100 g/m². 100% viscose, 100% cotton, viscose with polyester, and other blends such as viscose with lyocell.
  3. Three textures: plain, pearl, and F. Texture changes the surface and how water spreads across it, not the fiber inside the towel.
  4. Piece weight follows from size and GSM. A 20 × 20 cm towel at 60 g/m² works out at 2.4 g; the same size at 80 g/m² at 3.2 g.

Last reviewed 18 October 2026. Figures are the ones used in the tables on this page.

Scope

One product line only. The four material options, nine confirmed sizes, and 40–100 g/m² range below describe disposable face towels. Sizes, materials, and textures for any other nonwoven product are outside this guide.

Three axes, and what each one fixes

Every towel on this line is described by three values. Two of them are linked to each other; the third stands on its own. Together they are the whole classification — nothing else is used to define a towel here.

1 · Pack format
Five: top-pull bag, top-and-bottom pull bag, bottom-pull large pack, box, portable pouch. Specified in §03.
2 · Fold
Two: 1/2 and 1/4. Box and portable pouch are 1/4; the three bag formats are 1/2. Only 1/2 can be built as a dispenser pack; a 1/4 pack is single-sheet. Specified in §03.
3 · Fiber
Four classes: 100% cotton, 100% viscose, viscose with polyester, and other. Compared in Table 1 below.

Size and GSM are not a fourth axis. A size only means something together with a fold, and a GSM only together with a fiber, which is why both are recorded inside these three and not beside them. Two points are fixed rather than quoted: the three bag formats are 20 cm packs, so a 30 cm towel is made only as a box or a portable pouch; and 10 × 20 cm is not made as a bottom-pull large pack. The portable pouch is the one format that runs every confirmed size in both series. Table 2 below gives the format list for each series.

01

Materials and specification

Four material options are confirmed for this product line. The table below says what each option changes in use, what has to be confirmed before a quotation is meaningful, and how environmental wording is handled.

Comparisons are this manufacturer's experience with its own production at equal GSM. They are not a performance ranking, not test results, and not a description of another supplier's product.

Table 1 — Face towel material options for the 20 cm and 30 cm series
Fiber class Composition to fix Hand feel and absorbency in our projects Confirm before quotation Environmental wording
1 · 100% Cotton Single fiber; highest fiber cost in this range. Dry and slightly crisp, which some buyers read as a more textured hand feel. Less smooth than viscose. Absorbency close to viscose at equal GSM. No viscose-type odor. GSM, texture, and the cotton documentation your market requires. Fiber origin claims need their own evidence. May be described as biodegradable. Organic or other cotton claims require separate documentation and are not implied here.
2 · 100% Viscose Single fiber; no blend ratio applies. Smooth, and softer than cotton. Absorbency close to cotton and lyocell at equal GSM. A faint odor may be noticeable when the towel is wet. GSM, texture, color, and whether the end use has a wet-strength requirement. May be described as biodegradable. Compostable wording applies to the towel body under suitable conditions only, excludes packaging, and needs approved wording per project.
3 · Viscose + Polyester The ratio is a specification variable. 70/30 and 80/20 are the examples used in our projects. Softer than 100% viscose. More prone to surface fuzzing as the polyester share rises; absorbency falls as the polyester share rises. The exact ratio, GSM, texture, and how much surface fuzzing the end use tolerates. Not described as 100% biodegradable. Wording follows the final composition; a polyester blend does not inherit a pure-fiber claim.
4 · Other (viscose + lyocell) The ratio is a specification variable. 80/20 is the reference blend in our projects. Absorbency close to viscose. Lyocell is firmer, so it is usually added in a small share. Lighter odor than 100% viscose in our samples. The ratio, GSM, texture, and whether the lyocell share suits the hand feel you are targeting. Biodegradable wording can apply to a towel body made only of viscose and lyocell, once the final composition is confirmed. It does not extend to compostable or certified claims.

Why the blend ratio is a separate field

Writing “viscose / polyester” does not define a product. Two towels with the same GSM, texture, and size behave differently at 70/30 and at 80/20, because the polyester share moves absorbency, surface fuzzing, and cost at the same time. Treat the ratio as its own specification value, alongside GSM and texture, not as a footnote to the material name.

Texture names

Plain, pearl, and F are the texture names used in the current product data. At equal GSM, the order of fabric thickness in our production is plain < F < pearl. F and EF are not treated as the same structure unless a sample comparison shows it. Surface pattern, GSM, and color interact, so a texture is approved on a sample rather than from a name.

Table 2 — Confirmed unfolded sizes by series, with the pack formats each series is made in
Series Confirmed unfolded sizes Pack formats available
20 cm wide series 22 × 20 cm · 20 × 20 cm · 15 × 20 cm · 10 × 20 cm All five, with one size exception: 10 × 20 cm is not made as a bottom-pull large pack. The other three sizes run in all five formats.
30 cm wide series 30 × 30 cm · 28 × 30 cm · 27 × 30 cm · 26 × 30 cm · 25 × 30 cm Two. Box · portable pouch only — both 1/4 single-sheet packs, and both run every size in this series

Series names refer to width. Where a length is mentioned later in this guide, the length is stated as such. Sizes are listed one by one because they are discrete options, not a continuous range. White and black are the colors discussed; both are confirmed per project. Sizes outside these lists can be raised as a question, but they are not confirmed options. The 30 cm series has no dispenser pack: every bag format on this line is a 20 cm pack, so a 30 cm towel is always taken by hand out of a box or a pouch. Two things worth writing down: 10 × 20 cm is not made as a bottom-pull large pack, and the portable pouch is the one format that covers every confirmed size in both series, from 10 × 20 cm up to 30 × 30 cm.

From the shelf notes: a fiber name is not a fiber recipe — 81 of 121 retail pages name the fiber, 44 print the ratio; and a size label is half a specification — of 20 Japanese pages, 19 state both sides of the sheet.

Two stacks of interfolded white disposable face towels
Interfolded white face towels from the manufacturer's product line. Image: jaroll.com

02

GSM and piece weight

GSM — grams per square meter — measures mass per unit area. It is not thickness, not softness, and not absorbency. Two towels can share a GSM and differ in all three.

Theoretical dry towel weight

weight (g) = length (cm) × width (cm) × GSM ÷ 10,000

Table 3 — Worked examples using nominal size and nominal GSM
Unfolded size GSM Calculation Theoretical dry weight
20 × 20 cm 60 g/m² 20 × 20 × 60 ÷ 10,000 2.4 g
20 × 20 cm 80 g/m² 20 × 20 × 80 ÷ 10,000 3.2 g
30 × 30 cm 80 g/m² 30 × 30 × 80 ÷ 10,000 7.2 g
30 × 30 cm 100 g/m² 30 × 30 × 100 ÷ 10,000 9.0 g

These figures are arithmetic on nominal dimensions and nominal GSM. They describe the towel body only and exclude packaging. They are not measured weights, not a tolerance, not a committed supply SKU, and not a basis for price or performance. A real piece weight comes from weighing an approved sample.

What the range means in practice

40–100 g/m² is the discussion range for this product line. In our own face-towel projects, 60–95 g/m² is the mainstream range, and 80 g/m² is requested most often because it balances absorbency against price. That is our project experience with our own customers, not a market statistic, and it does not mean 80 g/m² suits every material, size, texture, or end use.

Why a higher GSM is not automatically better

A heavier towel carries more fiber, which usually costs more per piece and changes the pack height, carton count, and freight volume. It does not automatically improve softness or absorbency, because fiber composition and the spunlace process decide how the web is bonded. Choose the GSM that fits the washing step you are selling into, then confirm it on a sample next to the alternatives.

From the shelf notes: four of 121 face towel listings printed a GSM number — the figure buyers ask for first is the one retail pages publish least.

Questions the size and GSM tables raise

Three questions come up when the size table is read next to the GSM section. The answers stay inside what this manufacturer's own production shows, and each one is a statement about this line rather than about nonwoven face towels in general.

Why are the series named by width and not by length?

Because the width is the edge that does not change. In the 20 cm series the second side runs from 10 to 22 cm — 10 × 20, 15 × 20, 20 × 20, 22 × 20 — and in the 30 cm series from 25 to 30 cm — 25 × 30 through 30 × 30.

Naming by the fixed edge keeps one number stable while a buyer moves along the range, so a series name is a family of sizes rather than a single measurement. The other side is always quoted with it; a series name alone is never a specification.

Does the same GSM give the same thickness?

No. At equal GSM, thickness in our own production runs plain < F < pearl. Mass per unit area fixes how much fiber sits in a square metre; it does not fix how far the web is pressed down, and the texture and the spunlace settings both move the result.

This is where freight enters the decision. At the same GSM a thinner cloth takes less pack height and carton volume, so on a long sea route the two are worth comparing together rather than reading the GSM alone. The comparison is this manufacturer's experience at equal GSM, not a measured tolerance.

Does a textured surface absorb faster than a plain one?

In our experience it does, because a texture increases the contact area against the skin, so water is taken up faster than on a plain surface at the same GSM. That is a difference in speed, not in capacity: it does not mean the towel holds more water in total, and no measured percentage is claimed here.

Appearance is a separate question again. A texture is also a visual choice, and there is no best-looking one — which is why texture is confirmed together with material, GSM, and the sample, not chosen from the GSM figure.

Send a brief from this page

Four fields is enough to start. It goes to Henry at Jaroll by email, tagged with this page as its source. Partial information is fine.

What the face towel is used for, and what you already know about material, size, GSM, packaging, and quantity.

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